ITV has announced plans to make its top shows available first on the ITV Hub over the Christmas period.
The move will see episodes become available on demand at 7am on the day of broadcast on Christmas Eve, Christmas Day and Boxing Day, giving viewers flexibility over when to tune in.
Shows covered include Coronation Street, Emmerdale, Gino's Italian Family Adventure: A Festive Feast (Xmas Eve), Tipping Point: Lucky Stars Christmas Special (Xmas Eve), The Larkins Christmas Special (Xmas Day), The Masked Singalong (Xmas Day) and All Star Musicals at Christmas (Boxing Day).
Also premiering on the Hub are The Chase Celebrity Christmas Specials (Xmas Eve and Boxing Day), Gino's Italian Family Adventure: A Festive Feast (Xmas Eve), Christmas Comedy Club with Lost Voice Guy (Xmas Eve), Billy Connolly: My Absolute Pleasure (Boxing Day), Celebrity Catchphrase: Christmas Special (Boxing Day), Bradley and Barney: Breaking Dad at Christmas (Xmas Eve), Paul O Grady: For The Love of Dogs at Christmas (Xmas Day) and Saturday Night Takeaway Presents: Double Trouble (Boxing Day).
ITV routinely premieres its roster of ITVBe reality shows, including The Only Way Is Essex and The Real Housewives of Cheshire, on the ITV Hub.