Freshly reappointed Formula 1 CEO Stefano Domenicali will fly from Melbourne to Bangkok following Sunday's season opener.
"I'm just finishing the race here in Melbourne, then I go to Thailand to see if there is a potential interest from the government to develop something there," he told Sky Italia.
The trip follows confirmation that Domenicali has secured an extension to the crucial 'Concorde Agreement', tying the teams and the FIA to Formula 1.
"Domenicali has transformed this sport without rushing things," said Alpine adviser Flavio Briatore, a veteran of the sport since the late 80s, in an interview with La Gazzetta dello Sport.
Domenicali believes the global interest from prospective promoters reflects F1's peak in popularity and vitality.
"We have other places in Europe, and as you know there are interests in Africa, there are interests in South America now," he said.
The Italian has also excelled at locking in many new races with long-term, lucrative contracts.
"This allows them to invest, improve the facilities, and increase the quality of entertainment we have to offer our fans," Domenicali explained.
"We're receiving a lot of attention from everywhere."