Commemorative pints of milk have been created by a supermarket to mark Accrington Stanley's recent promotion to League One.
Bottles of the dairy product bearing the club's logo will be sold at a local Asda to honour the team's feats this season.
The promotion is a reference to a famous TV advert for milk from the 1980s, in which the team was famously name-dropped along with Liverpool legend Ian Rush.
"If we had a pound for every time milk is mentioned to us we would be rich club," BBC Sport quotes Accrington's commercial manager Daniel Bowerbank as saying.
"It's a classic advert and put Accrington on the map, but hopefully we will be recognised for more now.
"We even had Ian Rush tweeting us about milk - it's great to have little bits like that but slowly we are getting away from it."
Accrington are in pole position to claim the League Two title in their remaining matches.