Betting Offers: Best Free Bets & Sign up offers in the UK

As the top names in the UK market battle it out to provide the best betting sign-up offers, we’ve taken a deep dive into what the top ones have in store and what separates the top ones from the chasing pack.

UK betting offers: Free bets and sign-up offers in 2025 overview

Top Betting Offers – Our Picks

We’ve compiled the big household betting names in the UK and examined their current offers above. We’ve also rummaged through their terms and conditions and tried out each code to see how good it is in practice, some key features, and which ones we’d place in the top bracket.

Let's take a closer look at the cream of the crop among betting offers and understand why they are better than the rest.

1. Bet365
2. NetBet
3. Ladbrokes
4. Betano
5. William Hill
6. BetVictor
7. Planet Sport
8. Star Sports
9. SBK

1. Bet365 Get £30 in Free Bets – UK’s favourite sports betting platform

As arguably the face of UK sports betting, Bet365 has a brand name and marketing strategy that has caused great admiration within the industry. It’s led to the CEO becoming one of the wealthiest women in the UK – and the company expanding into Australia, Mexico, India, and Canada.

The current bet365 welcome offer looks impressive at first glance – a 300% bonus up to £30 in free bets. If you're interested in claiming this offer, make sure to use the Bet365 bonus code 365MOLE during registration. The key appeal is that you only need to deposit £10 to get the maximum £50 in bet credits. This is quite generous compared to many betting sites that require you to deposit the full bonus amount.

Bet365 offers some valuable features that make using your bet credits more interesting. The cash-out option gives you flexibility to secure profits or cut losses, and the Bet Builder lets you create custom bets. These features, combined with regular Bet Boosts and Best Odds Guaranteed on horse racing, can help you make the most of your bonus.

Best for: The Bet365 betting offer is best for regular bettors who understand how bet credits work, this is a solid offer – especially given the low deposit requirement for the maximum bonus. However, if you're hoping for withdrawable free cash, this isn't that kind of promotion. The key is to view the bet credits as an opportunity to place larger bets than your initial deposit would allow, rather than as free money.

2. Netbet – Double Your Betting Power

NetBet's Welcome Offer rewards you with £20 in Free Bets when you join and place your first £10 Bet Builder featuring three or more selections at odds of 3/1 (4.00) or higher. Your bonus arrives as two £10 Free Bets within 24 hours, and you'll have seven days to use them across any sport, including Bet Builder opportunities. Whether you prefer Premier League football, horse racing, or other sports, you can split your Free Bets between different markets to explore various betting strategies.

Best for: The NetBet welcome offer is specifically structured around Bet Builders. Therefore, this bonus would be particularly appealing if you enjoy creating and placing this type of bet.

3. Ladbrokes

For a £5 deposit and subsequent bet, Ladbrokes will reward new customers with £30 in free bets. Of all the current welcome bonuses on offer, this is the promotion that triggers with the smallest minimum deposit which instantly makes it one of the best new customer betting offers.

This offer provides an excellent return for such a small outlay. Some of the free bets are for specific sports markets and events. For instance, with the Cheltenham Festival coming up, one of the free bets has to placed on an ante post Cheltenham market.

Another of the free bets is for football and needs to be a bet builder. The remaining free bets can be placed on the following markets. Football, Horse Racing, Greyhound Racing, Tennis, Basketball, American Football, Boxing, Rugby Union, Rugby League, UFC, Cricket, Table Tennis, Darts, Golf, Snooker, Esports, Ice Hockey, Volleyball, Beach Volleyball, Gaelic Football, Pool or Specials.

Once again, the only eligible deposit method that will trigger this offer is a Mastercard or Visa debit card. All other payment methods do not qualify. Prepaid Cards, Moneybookers, Paypal, Paysafe, Neteller and Skrill are all excluded.

Ladbrokes also offer a number of betting promotions to existing customers which can cover a whole range of sports. After registering and using up their welcome bonus, existing customers can enjoy regular betting promotions as well as new betting offers and bonuses.

Some of these are released daily and are usually focused on a specific upcoming tournament or event. These can be price boosts, best odds guaranteed, free bets, free to play games, bet & get offers and prize draws.

Most of Ladbrokes regular promotions are built around horse racing, such as extra places paid, and football, like early payouts if your team goes two goal ahead. You will often find free bet promotions on horse racing and football which the bookie will let you know about my messaging your account inbox.

As for features, Ladbrokes doesn’t skimp here either. Bet builders, cash out and live streaming are all available on this platform.

Punters can enjoy games such as 1-2-Free, Instant Spins at no extra cost. The Instant Spins wheels can be played daily and can reward even more free spins and bonuses as well as Ladbucks, the bookies own digital currency which punters can them spend in the Ladbrokes arcade.

Best for: Value, as it only takes a minimum of £5 to unlock £30 in free bets. This is a great return for such a minor investment. It is also particularly good for fans of football and horse racing. the offer provides a total of SIX £5 free bets, four of which can used on any specified sports, and two which are for football and the horses. This bonus is time sensitive, however, as the horse racing free bet needs to be placed on an event at the upcoming Cheltenham Festival in March.

4. Betano – Choose your own welcome bonus

Newcomers can choose between three Betano welcome offers when they sign up for a new account. Each of the bonuses requires a £10 deposit to unlock. The first of these is the generic sports welcome offer, which is a pretty cool bet £10, get £10 promotion.

Opt-in and bet £10 on sports at odds of evens or greater within the first three days of signing up. Do that, and you will have earned yourself a £10 free bet, which will be issued after settlement of your opening wager.

If you are a football fan and want a little more bang for your buck, then you can always pick the football welcome offer instead. For the same price, players can get two £10 and one £5 free bet for set football markets, plus a £5 slots bonus on Big Bass Splash. This time, the qualifying bet needs to be at least £10 and placed on any football market with evens or better odds within three days of opening your account.

The final welcome on offer is one for the horse racing lovers out there. Once again, this is unlocked by an initial deposit and wager of at least £10 made within three days of creating your new Betano account.

You will need to opt into this promotion via the Offers tab or Sign Up page. The bet must be made on a horse racing event with odds or 2/1 or more.

On settlement of your qualifying bet, you will get the same amount of your first stake credited in horse racing free bets, up to £40, as follows: 50% – any Horse Racing Acca (2+ selections), 50% – Lengthen the Odds

Betano will match your first bet and will credit it in free bets. The maximum amount of Free Bets that will be credited is £40. You can only use Apple Pay or debit cards to make a qualifying deposit.

This isn’t really a bookie that over does it when it comes to offers for its existing customers. There is the Lucky Dip promotion for bettors with existing accounts, however. This feature works across various sports and lets punters select Lucky Dip picks that match the odds they want, from low to high.

Other than that, bettors on this platform can enjoy all of the usual bet boosts and enhanced odds, cash out and bet builders.

Best for: Choice, as there is a selection of three welcome bonus to pick from. One each for horse racing, football and sports in general, worth £40, £30 and £10 in free bets respectively. This is obviously a good thing but I wonder why, unless anyone really doesn’t like football and horse racing, why they wouldn’t take one of the higher offers. Surely £30 or £40 is more enticing than £10. Either way, each to their own so it’s good to have a choice.

5. William Hill £60 in Free Bets – A familiar name in the UK betting landscape

William Hill’s sign-up offer provides impressively low min bet odds of 1/5; the company also benefit from having a hugely recognisable name that now has international viability online. In terms of structure, this betting offer is quite different from typical betting bonuses, offering £60 in total value split between Vegas and sports betting. Here's what you really need to know as a player:

You'll get a £20 Vegas bonus and £40 in sports free bets after placing a £10 qualifying bet. However, there's a catch – the sports portion comes as 4 separate £10 free bets, and you can't access them until you've dealt with the Vegas bonus first. This is important because the Vegas portion comes with a 30x wagering requirement, which means you'll need to play through quite a bit before accessing your sports free bets.

Best for: While the £60 total bonus value sounds attractive, this is really a bonus for players who are willing to engage with both casino and sports betting, and who don't mind working through more complex requirements to access their full bonus. If you're just looking for straightforward sports betting free bets, you might want to consider simpler alternatives.

6. BetVictor – Bet £10, Get £40 in free bets

BetVictor is a well-known name in the UK betting market, offering a generous welcome bonus for new customers. Their latest sign-up promotion consists of 2 x £5 accumulator betting credits and 2 x £5 free bets on any sports betting market.

Deposits from any method other than Debit Cards or Apple Pay payments do not qualify for the BetVictor bet and exclude virtual markets. While the value of the bet is decent enough, it’s paid out in 4 separate amounts. The seven-day expiry is the industry average.

7. Planet Sport Bet Offer

Names like Planet Sport Bet are less familiar with UK betting customers. While Planet Sport Bet deserve credit for having several varying promotions for existing customers, their welcome offer is at the bottom of the pile in terms of value.

It's not a bad offer compared to bookmakers of the same size. We just wouldn't classify it as one of the best free bet offers. The Bet £10, Get £20 in Free Bets promotion for new customers doesn’t measure up against the premium operators. The bet must be placed within 24 hours of sign up, too, which is, again, a small timeframe.

8. Star Sports Betting Offer

Star Sports provides a 50% cashback free bet if your first bet loses, up to £25, plus 25 free spins on Gold Horsey Winner. We’d mirror the same opinions with StarSports as with Planet Sport Bet. While their platforms are both easy to use and involve predominantly the same markets as all of the other big platforms on our list, the cashback bonus of up to 50% of your stake is cashback when you place a £50 bet isn’t comparable in terms of value to any of the other promotions we’ve looked at.

The best free bet offers should provide value at the foundation of their promotion, but to place a £50 only to get up to £25 maximum back – we’d put it toward the lower end of our list.

✅ Cashback-style bonus minimizes risk ✅ Includes free spins for casino players ✅ Well-suited for cautious bettors

❌ Requires a losing bet to trigger bonus ❌ Minimum stake requirement of £10

9. SBK Betting Offer

SBK’s promotion is slightly different from the rest of the sign-up offers we’ve explored. It provides £30 in free bets for a minimum £10 first deposit via debit card or bank transfer. The free bets are credited in staggered amounts over 48 hours.

New customers must register for their app, and the initial deposit must be via card or bank transfer. We can’t criticise the speed or efficiency of the site once you tick these boxes, but we didn't like how the bonus goes through a staggered payout. The first £10 in free bets are credited upon settlement, another £10 after 24 hours, with a further £5 Horse Racing Multiple tokens, and a £5 Football Bet Builder token after 48 hours.

It’s not the worst, but it's also not the best free bet sign-up offers we have looked at today. It feels overthought, unlike the Betfred offer, which is just £30 on any sportsbook and £20 on two accumulators – much simpler.

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How do free bets work?

A free bet is essentially a stake provided by a bookmaker that allows you to place a wager without using your own money.However, it's crucial to understand that these aren't exactly “free” in the traditional sense – they usually require some form of qualifying action on your part.

Let's say you receive a £10 free bet from a bookmaker. If you place this on a selection at odds of 3/1 (4.0), here's what happens:

• If it wins: You'll receive £30 in winnings (not £40, as the £10 stake isn't returned)
• If it loses: You haven't lost any of your own money

Also, keep in mind that free bets can't be withdrawns as cash, they usually can't be split into smaller staker. As shown above the stake isn't returned in your winnings, finally they are often restriceted to certain conditions.

From a bookmaker's standpoint, free bets represent a calculated investment in customer acquisition. Bookmakers are willing to accept an initial loss to gain long-term customers, especially in today's highly competitive market. For established bookmakers with substantial marketing budgets, free bets are a standard cost of doing business. However, newer platforms must carefully balance the size and frequency of these offers against their potential returns. This explains why you'll often see more generous offers from major brands compared to newer entrants in the market.

Minimum deposit

Most free bet offers start with a deposit requirement. For example, a ‘Bet £10, Get £30' offer will usually require a minimum first deposit of £10 or more within a certain timeframe of your registration. Certain payment methods may be excluded, especially e-wallets such as Skrill or Neteller, so we recommend making your first deposit with a traditional card payment to ensure you qualify.

Minimum odds

Each betting offer comes with minimum odds. Usually, this is around 2/1, but some offers lower the threshold to appeal to more customers. The current Bet365 offer we discussed involves a £10 bet on any sports market with odds of 1/5 (1.2) or higher.

If your bet falls under this, you will not qualify for the free betting credits, so it’s crucial to take this on board when you sign up.

Minimum bet amount

Your first bet needs to meet the minimum stake requirement exactly or exceed it. For instance, if the offer requires a £10 qualifying bet, placing a £5 bet won't count towards the requirement, and in many cases, splitting it into two £5 bets won't qualify either.

Expiry date

Another important component is the expiry date. You don’t want to sign up for a betting offer and come back to it the following day only to find it has expired. While this is rare, some bonuses include a 24-hour expiry.

From our experience, this can be the case with smaller providers. All of the big names we’ve touched on today range from between 3-7 days, but in the case of Bet365, once you have placed your qualifying bet, you have up to 90 days to claim the £30 in betting credits – again, always check the expiry to avoid this potential disappointment.

Wagering requirements

In sports betting, wagering requirements are usually covered by the minimum betting amount and minimum odds. If you tick these boxes, you have met the criteria to claim your free bets.

If the sportsbook offer includes an additional promotion for free spins, this is where you’ll most commonly encounter wagering requirements. It’s detailed as a multiplier – such as 30x or 40x.

Available markets

Sports betting companies often allow you to use your betting credits across various sporting markets.

Although some might have specific promotions for a tournament like the Euros or the World Cup, it’s counterproductive to get you on board and then tell you that you can only use your promotion for one game.

Difference between free bets and deposit bonuses

Deposit bonuses aim to supplement your initial deposit with free betting credits. This is the industry-wide approach, and it is by far the most common of the promotions you will encounter as a new customer.

The main difference is that deposit bonuses require you to put some of your own money in, and free bets are for simply registering with the site.

What to Bet on in the UK with Free Bets – Major 2025 Sporting Events

Using free bets effectively requires knowing the major sporting events to capitalize on. Here’s a calendar of key UK and international sporting events in 2025:

Month	Event	Sport	Location
January	PDC World Darts Championship	Darts	London
February	Six Nations Rugby	Rugby	Various
March	Cheltenham Festival	Horse Racing	Cheltenham
April	Grand National	Horse Racing	Aintree
May	FA Cup Final	Football	Wembley
June	Wimbledon Tennis	Tennis	London
July	The Open Championship	Golf	St Andrews
August	Premier League Kickoff	Football	Various
September	Rugby World Cup	Rugby	France
October	Champions League Group Stage	Football	Various
November	ATP Finals	Tennis	Turin
December	PDC World Darts Championship	Darts	London

These events offer great opportunities to maximize free bet promotions on high-profile matches and races.

Best new customer betting offers – Latest promotions

Although sports betting platforms will use their main offer to bring in new customers, there will be limited-time offers that aim to take advantage of specific tournaments that are capturing national interest. The most obvious recent example is the Euros, where Ladbrokes, William Hill, and Coral offered specific Euros-based best betting offers.

Betano went one better and aligned themselves as the betting sponsor of the whole tournament, and they had extensive offers available to welcome new customers. This is mirrored through other tournaments, too, including the World Cup, the Super Bowl, the Grand National, and the Rugby World Cup—to name a few. Ultimately, the idea is to capitalise on the trending markets and bring in sports betting fans who are partial to following these big tournaments.

Offer with the best bang for your buck

Out of the 10 sign-up offers we explored, Betfred offers the highest amount of free bet: £50 for your initial £10 deposit. It’s not paid out as a straight betting credit of that value, but they rarely are.

The 3x£10 bets and 2x£10 accumulators all focus on the sports betting markets, so it’s not like some operators that will say you’re getting X amount and end up paying it in free casino spins or on select markets only.

On the whole, it’s one of the best sign up betting offers available to UK customers.

Sportsmole's pick for the best betting sign-up offer

Out of all the promotions we’ve explored today, it’s difficult to decide on one. The truth is, at least half of the ten we looked at could have a strong case – we’d say, though, out of all the options, it’s Bet365.

Their offer includes £30 of betting credits on any of their sports betting markets. While all of the others we touched on include a cluster of popular sports, Bet365 proves why they’re consistently named as the best betting sign-up offers online.

All their sports markets are included in their betting credits; you can use the free bets in any denomination you want – including sixty-50 pence bets if the mood strikes you.

The minimum odds of 1/5 and having 90 days to use your betting credits help Bet365 stand out. While the other bonuses have high points and positives, the best free bet offers UK customers can currently take advantage of are Bet365 and Betfred.

Betfred

On the face of it – Betfred’s welcome bonus ticks many of the boxes as the best betting sign-up offers currently on the UK market. It offers a 500% return in free betting credits, and the expiry date of 7 days is industry standard. One thing to be careful of is that it only applies to card payment methods; if you use Apple Pay, PayPal, bank transfer, etc., you will not qualify.

Their T&Cs are well structured on their site, and given their presence in the UK market since the mid-1960s, they’re a visible brand that people recognise. The betting credits are paid out as 3x£10 bets and 2x£10 accumulators.

Best for: The Betfred offer is highly advantageous if you want a simple, yet generous welcome bonus. It's especially well-suited if you are interested in horse racing.

Coral

As the UK's oldest active sports betting company, Coral has more than 300+ locations nationwide. Since 2016, the company has been owned by Ladbrokes, which went through a corporate takeover and restructured the business, which is why the welcome promotion is virtually the same.

With the Coral sign-up offer, prepaid cards, Moneybookers, InstantBank, Paypal, Paysafe, Neteller, and Skrill are not accepted and must be used within seven days. Coral is known to offer some of the best free bet offers and often mixes them up to attract new customers.

Best Free Bets by Sport

Different sports betting sites specialize in various markets. Below is a table of the best betting offers by sport:

Sport	Best Betting Offer	Bookmaker
Football	Bet £10 Get £40 in Free Bets	BetVictor
Horse Racing	Bet £10 Get £30 in Free Bets	Betfred
Tennis	Bet £5 Get £20 in Free Bets	Ladbrokes
Golf	Bet £10 Get £30 in Free Bets	Coral
Esports	Bet £10 Get £20 in Free Bets	SBK

These sportsbooks offer specialized promotions tailored to specific sports, making them ideal choices for betting on different events.

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How I rated the best betting offers

If you are wondering how I came up with the rankings for the betting offers, below I have outlined some of the criteria that I took into consideration when writing this review.

For me, the most important consideration in rating a bookmaker’s offer is how transparent the terms and conditions are. Regardless of any offer, you should always make sure that you read the full terms and conditions so that you are completely aware of what you need to do before claiming it.

Here are some critical factors for rating a betting offer.

• Best value: Punters want the best value that they can get from a betting offer. As we know, the cheapest qualifying deposit and wager needed to unlock a welcome offer is £5, which currently pays out £30 in free bets. Most of the time, betting offers are triggered by a £10 wager, so any of these bonuses that offer the highest percentage of free profit to play with will always score highly.
• Ease of use: I also look at how easy it is to claim and subsequently use the reward. Bonuses shouldn’t be hard work, they need to be fun. Betting is a leisure time pursuit after all.
• Wagering requirements: Again, any wagering requirements, if there are any, should be clearly stated in the terms and conditions of the deal. While, in general, wagering requirements are more applicable to casino bonuses, there are some bookies that enforce them too which I am not a fan of.
• Minimum odds: You will need to make sure that the odds of your qualifying bet meet what’s required from the bonus’ terms and conditions. This is even more important when you’re betting on accas due to the multiple legs. I rate bookies that require fair odds as being better than those that ask for unfair and unlikely to win odds.
• Eligible bets: Some bookies can be flexible and allow bettors to wager on the markets they want to in order to unlock a promotion. While others state that players must place their bet on a certain market or insist that it has to be a bet builder or accumulator. For me, flexibility is preferred.

• Maximum winnings: Because it is the bookies who are the ones that are fronting the stakes for the free bets, winnings can be capped. The higher the pay out cap of the promotion, the better.
• Expiry period: This is something that I consider twice. Firstly, how long do I have to make the qualifying wager after I have signed up for a new betting account and how long do I have to use up my free bets after they have been credited? Because the event you want to bet on might be some time in the future, you will want as much time as possible for both scenarios.

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Beyond free bets: Other popular betting offers

While we’ve covered nine of the biggest names in UK sports betting and their betting offers, this is merely the tip of the iceberg when it comes to all of the other types of betting offers available on the market.

To that end, here are some of the other types of the betting offers out there, including how they work.

Cash back bonus

The cash back offer, which can also be known as the money back offer, promises to provide some of your initial stake back to you if your bet does not go on to win. The only current example out of our selection of the top UK betting offers being promoted today, is the Star Sports Bet offer of getting up to 50% of your stake as a cash back when you place a £50 bet.

Cash back offers are promotions that are available at a number of online betting sites. These types of promotions are good because they provide bettors with the opportunity to receive a percentage of their losses back. This is why they have often proved to be popular with high rollers.

The refund can either be paid out in cash, or dished out in free bets, and are considered to be a type of by insurance against a losing bet by many punters. There are a lot of different types of cash back betting offers out there, but they all work on the idea that if your bet loses, you will get a refund of some sorts.

Other types of this promotion might vary, and, in truth, this is more commonly found in casino bonuses than in sports betting promotions.

No deposit bonus

No deposit bonuses are harder to come across but are considered to be the best betting sign up offers as punters aren’t required to put down any of their own money.

A no deposit bonus often has less scope than the more common deposit bonuses, as your bookie will be giving you something for free.

Acca Insurance

Another popular bonus with football bettors is acca insurance. The idea behind acca insurance is that, should one leg of your accumulator bet let you down, you will get your money back. This reduces the risk, slightly.

With this promotion, you can get all or some of your stake returned back to you, either in the form of cash or free bets.

In some cases, betting sites will offer this promotion with only a percentage of your stake returned, but you can check this first in the terms and conditions.

Bet Insurance

Betting insurance is for players who are not fully confident that their bet will win. Some sports betting sites allow players to insure a bet at any time. Most of time, the cost of bet insurance will depend on the current odds on an exact outcome.

Bettors can insure the rate in full or partially. If a bet does go on to lose, the part of it that is insured is returned to the punter’s balance. This makes it a good option for almost all types of players as the risk is lower and the winnings are not completely wiped out.

Cash Out

Cash out works in a similar way to betting insurance in that it is something that bettors consider when their bet looks like tanking. Again, punters can cash out the bet in full or partially at the top betting sites.

This feature works while the bet is live and the wagered event is ongoing. It is hard to get cash out right and you need to go with your gut. While it is a good feature, it is a test of nerve that the bookie will almost always normally win.

Basically, as an example, let’s say that you backed a football team to win a match and that is what looks like will happen with 15 minutes left in the game. The opponents though look like getting the next goal and ruining your bet. As they increasingly apply the pressure, you might want to cash out while you are ahead.

Bookies with Casino & Bingo Offers (2025)

For those interested in casino and bingo promotions, here are some standout offers in 2025:

Jackpotjoy – Get £50 Bingo Tickets or 30 Free Spins

• Available for new UK players
• Low minimum deposit requirement
• Wagering requirements apply

Virgin Games – Get 100 Free Spins

• Instant access to free spins upon deposit
• Works on multiple slot games
• 30x wagering requirement

Rainbow Riches – Get 30 Free Spins

• Popular Irish-themed slot bonus
• Free spins available for new customers
• Bonus expires in 7 days

FAQs on betting offers