The best UK betting sites for sports bettors in 2025

Overview of top UK betting sites for March 2025

With a seemingly endless selection of UK betting sites available, we’ve gathered a list of the top online bookies to help you choose the best option according to your needs and preferences.

This guide highlights leading sportsbooks, their features, welcome bonuses and free bets offers, user experience, and ongoing promotions.

Bet365: Best for Sports & In-Play Betting

Bet365 is a sports betting powerhouse and is one of the best online betting sites around. The current Bet365 welcome offer includes £30 in free bets for a £10 deposit and bet.

Bet365 offers one of the most comprehensive sportsbooks, with strong live betting options and Best Odds Guaranteed on horse racing. Ongoing promotions include the Early Payout feature on football when a team leads by two goals, Acca Boosts (up to 70%) on accumulators, and Best Odds Guaranteed on horse racing from 8 am on race day. While their platform excels in usability and features, it lacks a VIP program and their payout times can sometimes be slower than competitors.

William Hill: Best Betting Site for Football & Horse Racing

The current William Hill signup offer provides £60 in bonuses for a £10 bet, split between sports and Vegas options. Regular promotions are limited compared to the competition, although they do run a free prediction game with £20 free bet prizes which is worth mentioning.

William Hill is one of the oldest and most trusted names in betting. The operator offers a solid, if not somewhat traditional, betting experience. They excel in horse racing markets and offer daily odds boosts through their #YourOdds feature. While they provide a VIP program, it's primarily focused on casino players rather than sports betting.

Betfred: The Bonus King

Widely known as “The Bonus King,” Betfred has built its reputation around football and multiple bets, offering a range of unique promotions that set it apart from competitors. New customers can take advantage of Betfred welcome offer: Bet £10 to receive £50 in free bets.

Their standout offers include treble odds on Lucky 15s when you hit just one winner, along with popular football promotions like Double Delight and Hat-trick Heaven for first goalscorer markets. Existing customers aren't forgotten either, with ongoing promotions such as the Free Bet Club, where you can earn £5 in free bets by wagering £20 on virtuals at minimum odds of 1/1 (2.0).

Despite covering only 26 sports in total, Betfred excels in several key areas, particularly cricket, tennis, and baseball markets. Their acca insurance offerings are among the best in the industry, providing valuable protection for multiple bets. Their mobile app deserves special mention for its user-friendly interface, which helps compensate for some of the platform's limitations.

However, there are areas where Betfred could improve. Their live betting interface feels somewhat dated compared to competitors, and the absence of esports betting options might disappoint modern punters. The verification process can be slower than desired, and the limited coverage of smaller sports might frustrate bettors looking for niche markets.

Unibet: In play-betting & live-streaming

Unibet provides several welcome offers for new customers, the standard sports betting offer includes a refund of up to £40 money back, £20 in free sports bets and a £20 casino bonus. The racing-specific promotions include a standard welcome bonus of two £10 free bets, valid for horse racing markets by placing a £20+ bet on horse racing.

For casino, Unibet offers a welcome bonus where a £10 deposit qualifies you for a £40 casino bonus. A separate poker welcome offer provides £20 additional funds upon first deposit, plus eligibility for a £500 playthrough bonus.

For existing customers, Unibet offers daily boosted odds via Uniboost and provides a great selection of betting markets, especially for football and racing. Their live streaming service is one of the best among UK bookmakers.

Ladbrokes: Value-driven free bets

When you join Ladbrokes, you can unlock £20 in free bets by placing just a £5 qualifying stake. You have 7 days to use your free bets across popular sportsbook markets including football, horse racing, and tennis – though virtual sports are excluded. If you prefer casino games, you can claim a £30 casino bonus when you deposit and bet £10 or more on selected games within the casino section.

When it comes to existing customer offers, Ladbrokes has Best Odds Guaranteed when betting on UK and Irish horse racing or greyhound racing. The way it works is that if the starting price is higher than your taken price, you'll automatically get paid at the better odds.

Punters can also access Odds Boosts, offering enhanced prices across horse racing and other major sports events. For accumulator bets, you're protected with Acca Insurance, returning your stake as a free bet up to £10 if one team lets you down in a 5+ team accumulator. You can also boost your accumulator odds for better potential returns.

The Bet Builder feature lets you create personalised bets by combining different markets within the same football match. Additional features enhance your betting options: try Lucky Dip for randomised picks across various sports, join Fanzone to receive team-specific offers and enhanced prices, and look out for Extra Place Races in horse racing. The Choose Your Wheel promotion offers instant-win opportunities with prizes valid for 7 days.

BetVictor: Best football offerings

BetVictor provides a standard Bet £10 Get £30 in free bets welcome offer for new customers. BetVictor is one of the best sites in terms of visuals and how it is put together for a seamless user experience.

The ongoing promotions are also great, with Price Promise, Acca Insurance, Daily bet boosts, and a free bet club to join. BetVictor has a particularly strong football offering like most bookmakers on this list.

Spreadex: Diverse betting markets

Spreadex is one of the only UK betting sites to offer spread betting. It also has one of the highest welcome offers regarding an initial deposit and qualifying bet of Bet £25 Get £50 in bonuses.

Alongside fixed odds, offers for existing customers include Price Boosts, 2nd to a Rag insurance (money back if your horse finishes second to a 33/1+ winner), and a generous cashback promotion for high-stakes players set them apart. You can also receive boosted acca winnings, in-play bet boosts, and a vast array of sports.

Coral – Horse racing & football promotions

The Coral sign up offer is fantastic: Bet £5, Get £20 in free bets. This 400% bonus makes it one of the best free bet offers out there.

Coral offers the best odds guaranteed and a racing club for customers, making it one of the best online betting sites for horse racing. Look out for other promotions, including super-smart boosts, daily rewards shakers, rewards grabbers, and free-to-play game series for football and horse racing. It has a user-friendly betting app, strong casino integration, and innovative features like Smart Boosts.

Star Sports Bet – Elite horse racing odds

The Star Sports Bet welcome offer is underwhelming. It only offers 50% back as a free bet if your first bet loses up to £25.

Despite this welcome offer shortcoming, Star Sports provides the best-guaranteed odds for UK horse racing and daily sports betting boosts to take advantage of. Star Sports provides Football Rewards, offering a £10 free bet when placing 5 x £10 football multiples. Their NFL “Touchdown Frenzy” refunds 50% of a stake if the first touchdown scorer bet loses but the player scores later in the game.

Kwiff – Randomly boosted odds

The welcome offer here is a pretty cool bet £10, get £30 deal. The free £30 bet comes in the form of what they call a Surprise Bet. This is a bet made by Kwiff on your behalf totally at random based on their own in-house algorithm. While you won’t have a say on the market your free bet is placed on, you will be far more likely to win through an AI-generated wager.

Launched in 2015, the purpose of Kwiff was to allow UK bettors to boost the odds on every single bet that they place. While other betting sites limit you to one daily price boost, all bets at Kwiff can be “supercharged” or “Kwiffed”. While Kwiff regularly updates its promotions, it always offers specific sports offers, as well as live streaming and in-play betting, on the Kwiff app and website.

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Top 10 UK sports betting sites: Comprehensive comparison by feature

In this section, we will comprehensively compare the best betting sites in the UK and everything they offer, from sports coverage and betting markets to odds competitiveness and customer service.

Category	Winner
Best Sports Bonus	Betfred
Best Free Bets Bonus	Betfred
Best % Welcome Bonus	Betfair
Sports betting market	Bet365
Football betting	Bet365
Horse racing betting	Coral Sports
Niche sports market betting	Bet365
Best odds	Bet365
Live streaming & betting	William Hill
Virtuals, iGaming, & esports	BetVictor
Customer service	Bet365, William Hill
User experience	BetVictor
Best mobile app	Bet365

Best betting sites for free bets UK: Betfred

William Hill has the best free bet offers from all the bookmakers listed above, with £60 in free bets. The initial deposit and qualifying bet of £10 are standard, but the £60 in free bets sets it apart from other bookmakers.

The 500% bonus is a fabulous offer, which Ladbrokes offers, but only for the value of £25. As Betfred gives £50 in free bets, this is the best value. A special shoutout to Betfair who also provide the same offer and must be regarded as one of the best betting sites with free bets.

Best betting sites in the UK with the highest welcome bonus percentage: Betfair

Betfair could have won the previous section but takes this one with a 500% welcome bonus on offer. Betfred also offers a 500% welcome bonus and both could have been named as the winner for either section.

Ladbrokes also offers a 500% welcome bonus but to the value of £25. As Betfair offers £50 in free bets, they provide greater value and take the crown of best online betting sites with the best % welcome bonus.

Best betting sites UK sports betting market depth: Bet365

Bet365 has a phenomenal sports betting market. They are the best bookmaker for football which is the UK’s most popular sport and they provide everything customers need for this market.

They have a myriad of ongoing promotions and bet boosts for various sports each day and incredible depth for each sport they provide markets for, it isn’t limited to match betting. For the sheer variety of sports available to bet on, Bet365 is the best betting site for sports betting market depth.

Best football selection: Betfred

Betfred is in a league of its own in terms of football betting. They provide the typical competitions and markets you would expect a top UK bookmaker to provide. Still, they also go one step further with their competitive odds, daily boosts, and ongoing football promotions. You can bet on popular leagues and competitions such as the Premier League, La Liga, Serie A, Bundesliga, Ligue 1, and the Champions League.

Betfred also throws in regular daily price boosts and provides #PickYourPunt, their bet builder feature where you can build your perfect bet with a variety of selections available on your chosen fixture.

Betfred takes the crown for this section due to its football coupon offering and ongoing promotions. Betfred has something for you, no matter your budget or your betting style. The Double Delight & Hat-trick Heaven promotion boosts odds on your chosen selection; you can also bet in-play and pre-match.

Football Goal Fever also gives a 25% bonus if your team wins by three or more goals and the Acca Flex feature gives up to a 50% bonus on settlements on all pre-match football accumulators of 5 selections or more. You should visit Betfred and find out for yourself just how good their football offering is and the service they provide.

Horse racing betting: Coral Sports reigns supreme

Coral Sports provides a comprehensive horse racing betting experience and is one of the best betting sites for horse racing in the UK. Coral offers guaranteed best odds for horse racing in the UK, with enhanced early prices and regular daily boosts. There are a variety of racing events which Coral covers including major events at Kempton, Cheltenham and Aintree.

There are also various types of bets available including win or e/w, forecast, exacta, trifecta, and placepot.

Coral also provides a feature called ‘Racing Super Series’, which is completely free to play and offers a chance to win up to £25,000 by predicting the winner of the 7 selected races.

Coral’s unique selling point is their racing club which you can join and receive several benefits including yard visits and free race day tickets. You will be sure to receive the best guaranteed horse racing odds with Coral and you can also live stream events on the website and app to keep up with all the action with one of the best betting sites for horse racing in the UK.

Best betting sites for best odds: Bet365

It is another triumph for Bet365 and it is clear they are one of the best betting sites around. Bet365 offers the most competitive odds in the UK market with competitive pricing across several popular sports including football, golf, tennis, and horse racing.

They provide daily enhanced price boosts for a multitude of different sports as well as boosted returns for bettors when utilising specific features.

For example, look at Bet365’s Acca Boost for football – providing up to a 70% boost on accumulators just for using their site. When you combine this with their already competitive odds, the returns you can receive are staggering which is the main thing bettors are looking for, and that’s value. Bet365 certainly provides this and remains one of the best online betting sites for the odds they offer.

Best betting sites for user experience: BetVictor

BetVictor has a seamless website and app design for enhanced ease of navigation. It is exceptionally responsive, with tremendous loading speeds, a great layout, and useful features such as search bars.

By providing this top-of-the-range service, BetVictor will ensure that bettors have an enjoyable experience, which is what it is all about. BetVictor certainly leads the way regarding the best online betting sites for usability and functionality.

The best mobile app: Bet365

Bet365 takes yet another crown to cement its position as one of the best online betting sites currently. Everything you see on their website transports beautifully to their premium app, which can be downloaded for Android and iOS devices via the Google Play Store and Apple Store.

The user interface is extremely easy to use, everything is marked and highlighted for easy navigation and it performs well with little to no lag or crashing. The main benefit is that everything on the app works.

All the features you associate with Bet365, including promotions, 24/7 live support, cash-out features, in-play betting, and live streaming, work through the application, which is exactly what it is designed to do.

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Which bookmaker is best for you?

To answer this question, you first need to decide what you are looking for in a betting site. If you want the most competitive odds, Bet365 is the top pick. For football betting, Betfred offers excellent promotions, while Coral dominates horse racing markets. Spreadex is ideal for those interested in spread betting, and Kwiff is great for those looking for random odds boosts.

Other factors to consider include the best welcome offer, the best customer support options, various payment methods, varied sportsbooks, and premium app offerings. For me, Bet365 has absolutely everything I need as I enjoy football, and they provide a wonderful service for this need.

Qualities that define an industry-leading bookmaker

What makes an industry-leading online bookmaker? A top-tier UK betting site should have all the following:

Trustworthiness and security (Safety first!)

Firstly, and most importantly, you need to be able to trust the bookmaker you are using. You will be depositing your own money into these sites and hopefully withdrawing too, but can you trust them to look after your money or payout when requested? You should be looking for a fully regulated and licensed betting site.

✔️ Licensed by UKGC – Ensures compliance with UK gambling laws
✔️ SSL Encryption & Secure Transactions – Protects user data and funds
✔️ Reputation & Track Record – Years of industry experience build credibility

Diverse sports betting markets coverage

Secondly, is there a varied selection of sports and betting markets available? There’s nothing worse than going through the rigmarole of signing up to a betting site just to find out that the sport you love isn’t available or you can’t bet on a certain market. It takes a little research to find out what a bookmaker offers before signing up.

✔️ Best Odds Guaranteed – Especially for horse racing and football
✔️ Diverse Sports & Esports Markets – Beyond football and racing, covering niche sports
✔️ Live Betting & Streaming – Enables real-time wagering with high-quality streaming

Regular promotions and rewards for new and existing users

Another quality an industry-leading bookmaker should have is regular promotions. It doesn’t matter what these look like as long as they are offering daily enhanced boosts, special offers for major events, or competitive odds. You know they're serious and have you at the forefront of their operation. It is all about engagement and feeling a part of something, and something as simple as boosting the odds of a selection can engage bettors.

✔️ Generous Welcome Bonuses – Sign-up offers should be competitive
✔️ Regular Free Bets & Odds Boosts – Retains existing customers with value-driven incentives
✔️ Loyalty & VIP Schemes – Rewards long-term users with exclusive benefits

Helpful customer support services

Furthermore, a responsive customer support system is another must-have quality. If you need immediate help or a quick response and there is nothing there to give you this required help, chances are you will be annoyed and won’t want to use their services again. It also shows customers that you care about them, which is important.

✔️ 24/7 Live Chat & Phone Support – Ensures immediate assistance
✔️ Comprehensive Help Sections & FAQs – Self-service resources available
✔️ Quick Resolution Times – Minimises user frustration

Mobile Betting & User Experience

✔️ Top-Rated Betting App – Optimised for iOS and Android
✔️ Seamless Navigation & Quick Bet Placement – Reduces friction for bettors
✔️ Push Notifications for Promotions & In-Play Alerts

A variety of speedy payment options

Lastly, an important feature is a variety of payment options. This is key as the more payment methods that are available, the more people can use the site. It is all about access. Also, various payment options usually indicate a bookmaker's safety.

✔️ Multiple Deposit Methods – Including PayPal, Skrill, and Apple Pay
✔️ Fast Payouts – Industry-leading withdrawal speeds with no hidden fees
✔️ Low Minimum Deposits – Ensures accessibility for casual bettors

Responsible Gambling Tools

✔️ Deposit Limits & Self-Exclusion – Helps users stay in control
✔️ Reality Checks & Time-Outs – Encourages responsible play
✔️ Links to Support Organizations (BeGambleAware, GamStop, etc.)

These factors all contribute to making the best betting sites what they are and why they are industry leaders as they all have these features at the very least.

Biggest Events to Bet On with Betting Sites in February

There are still some major events to bet on with your chosen betting sites throughout February. These are just some of the highlights:

Horse Racing

On Saturday, February 22, there are various big domestic races. Three Grade 2’s take place at Kempton over the jumps, while Newcastle hosts the Eider Chase. The latter is a big race in its own right but is also an important stepping stone for stayers heading to the Grand National in April.

On the Flat, it’s Winter Derby day at Southwell with the Group 3 event being the feature. Overseas, the richest horse race in the world takes place in the shape of the Saudi Cup. The $20m event should be spectacular and features some of the best horses in the world.

Later, on February 28, Lingfield Park hosts a trials day for the All Weather Championships Finals Day at Newcastle over Easter. Any winner at Lingfield will be guaranteed a place on Good Friday.

On a daily basis throughout February, punters should keep an eye on significant jump races across Britain and Ireland. Trainers are now looking to aim their horses at next month’s Cheltenham Festival which is the pinnacle of the sport.

Six Nations

Six Nations rugby continues with England v Scotland, Wales v Ireland and Italy v France across the weekend of February 22/23. The tournament continues into March and looks wide open this year.

Premier League Football

The title race, European contention and relegation matters are heating up in the Premier League. Top games to come over the next couple of weeks include:

• Everton v Man United
• Arsenal v West Ham
• Aston Villa v Chelsea
• Newcastle v Nottingham Forest
• Manchester City v Liverpool
• Crystal Palace v Aston Villa
• Man United v Ipswich
• Nottingham Forest v Arsenal
• Tottenham v Manchester City
• Liverpool v Newcastle

The FA Cup also returns at the end of the month, Aston Villa taking on Cardiff on the 28th before the bulk of the round is played out on March 1/2.

Responsible Gambling Reminder

We always insist that you bet responsibly. These are some of the things we recommend that you keep in mind:

• Don’t bet with money you cannot afford to lose.
• Have a betting strategy and stick to it.
• Don’t chase losses – not every bet will be a winner but stay patient.
• Look for value not frequency – fewer bets at the right odds are better than many at short odds.
• Use the tools provided by your bookmaker.

As well as following our general advice, you can use the tools your bookmaker provides. These safer gambling tools may change depending on who you bet with, but you can expect to see a mix of:

• Self-Exclusion: you can stop your betting account temporarily or permanently if you feel you may have an issue.
• Time-Out: you can stop betting for just a short period of time.
• Deposit Limits: you can set deposit limits so that you cannot put too much money into your account.
• Bet Limits: regardless of deposits, you can also set bet limits so that your stakes aren’t too high.
• Reminders: email and app reminders can be set up about how much time and/or money you may be spending on gambling.

The best betting sites in the UK all, as part of their licence conditions, will offer responsible gambling help. Whether you find it from them or independently, these are some of the agencies you can contact if you believe you may be struggling:

• Gamcare.org.uk
• Gambleaware.org

These organisations offer free advice, day or night. You can also call the National Gambling Helpline 24 hours a day on 0808 8020 133.

Seeking gambling advice is not only for those who have already gone too far. Any advice you receive is confidential and may even help shape the way you bet in the future.

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