On April 9, the data dark horse "TOP Soccer", which is dedicated to tapping professional football information from international foreign media, signed with the top sports website Sports Mole in Britain to formally open strategic cooperation on football information and data. Both sides hope to develop a new service mode in the field of football data.
With the booming of big data and the outbreak of the sports industry, the combination of the two has brought new trends in the development of sports intelligence. How can sports companies use big data to create quality products? In football data tracking, Chinese dark horse football data provider TOP Soccer has handed in a beautiful answer - since 2017, the TOP Soccer team has begun to focus on foreign football media with high professional attainments and massive data. Many TOP Soccer media, such as Sports Mole and FourFourTwo in Britain, DIARIO AS in Spain and Sporteconomy in Italy, have signed copyright cooperation or exclusive agency agreement with TOP Soccer, so that it has exclusive publishing rights for the massive information and data content in mainland China. At the same time, in the KOL era, content is the ACE. TOP Soccer also has recruited dozens of top European media reporters as its interpreters who provide users with professional analysis from the first-tier and panoramic perspective. It signed a team of experts: one of the most influential journalists in Sky Sports' Gianluca Di Marzio, the chief reporter of Corriere dello Sport, correspondents on assignment from Real Madrid and other football experts from European football media.
Chinese fans need to break through time differences and geographical barriers to understand overseas sports information. Meanwhile, overseas outstanding football media also need to inject fresh Chinese Internet blood. Therefore, Sports Mole expects to become a participant and a witness in the reform of football data through strategic cooperation with TOP Soccer.
Wang Shuai, the CEO of TOP Soccer, said: "The biggest feature of a good football data product is not mass data itself, but how to use the advanced algorithms to intelligently interpret the optimised data and timely professional football intelligence to form the high-quality data products and accurately push them to users. This is like the 'chef' of the football game: collecting the world's most timely and first-hand information can only guarantee the freshness and quality of ingredients, but digital interpretation of data can produce amazing and delicious meals. Therefore, TOP Soccer is not only committed to the collection of massive football data but makes football big database gradually evolved into a data service provider, providing users with the most vertical and accurate football data services.
From Brazil to Russia, the World Cup, the feast that fans expect for four years, begins the two-month countdown. Various games have brought huge amounts of data and a massive World Cup economy. Can TOP Soccer break out and take advantage of personalised services? Wait and see.
Background information of TOP Soccer
TOP Soccer is an APP belonging to Beijing KAICHI interactive advertising Co. Ltd, major in encouraging users paying for international football media data news. Through the global football professional media real-time information and 24-hour online analysis from the expert team made up of senior foreign media reporters, it provides football fans with an insightful and in-depth analysis of football events. At present, TOP Soccer has signed Sports Mole and FourFourTwo in Britain, DIARIO AS in Spain, Abola in Portugal, Sporteconomy in Italy and other famous football media in Europe as data providers. Moreover, TOP Soccer also signed one of the most influential journalists in Sky Sports' Gianluca Di Marzio, the chief reporter of Corriere dello Sport, correspondents on assignment from Real Madrid and other football experts from European football media to accurately push the professional football information for users.