S
SEARCH
M
SW
Friday, July 31
/esi/1339/6_A_3_407999_0/index.html?art_id=407999&ESI

Surrey chief executive Richard Gould sends warning over reduced crowd

:Headline: Surrey chief executive Richard Gould sends warning over reduced crowd: ID:407999: from db_amp
The Kia Oval welcomed 1,000 fans for the friendly.

Surrey chief executive Richard Gould issued a warning on the long-term viability of reduced crowd numbers after the pilot event against Middlesex got off to a smooth start.

All eyes were on the Kia Oval as it welcomed 1,000 fans through its gates for the friendly between Surrey and Middlesex.

As the first of the government's pilot events, it marked the first time supporters have been able to attend a sporting fixture in the country since the start of the Covid-19 pandemic in March.

With safety the main concern, the fans were sat in alternate rows, and two seats were left between family groups across five blocks of terracing. Hand sanitising stations and one-way systems were also clearly marked as the "new normal" took a small step closer to a regular cricketing summer.

"A definite success," said Gould about the event. "We'll measure it on a number of different levels, firstly was the demand for tickets.

"We went to our members last week and we got literally thousands of calls, people wanting to return for what is a friendly match, normally we'd have much smaller crowds than this so to get a thousand people desperate to come and more is definitely great news and so far the day's going well.

"The sun is shining, cricket is taking place and people look happy."

“You'd need to be getting north of 60 or 70 percent for viability for commercial viability”
- Richard Gould

The chief executive said the county received 10,000 calls within the first hour of the phone lines opening, so high was the demand for tickets and the appetite to attend live sport.

However, the seating restrictions limited the stands to just 21 percent of its maximum capacity, lower than the 30 percent Gould had hoped, and far less than what he deemed financially viable.

He said: "30 per cent is not viable. Today we have gone over and above to try and make sure that we could make it work.

"We've got about 100 staff in, so it's like a 10 to one ratio. This one is not viable in truth but we hope that if trials could get extended, we can then move to a more viable way.

Fans were welcomed back for a test event at the Oval (John Walton/PA)

"People are being really sensible, so if people are being really sensible you can adjust the numbers, so 30 percent is not viable in the long term but it's a start.

"You'd need to be getting north of 60 or 70 percent for viability for commercial viability. That's not going to happen with cricket this summer, but that would be the number that other sports will be wanting to try and get to."

Surrey rely on ticket revenue from supporters coming in for 90 percent of their total revenue, Gould explained, while it is not the same across the counties, with some reliant on the ECB for 80 percent of their revenue and 20 percent from supporters.

Although some counties could be affected more than others, it is not yet known what impact the loss of this season will have on county cricket.

"We need to be back to normal next summer," Gould warned, adding: "If we're not back to normal next summer, the structure, not just of our sports but all sports will have to significantly change.

"If we don't get crowds back in at some stage then many more clubs will become part-time organisations and I just don't think we can afford that as a sport or as a country in terms of cultural output."

amp_article_407999 : Database Data restored...  : 
last updated article - 2020-07-26 14:49:54:
html db last update - 2020-07-31 06:16:41 :

ex - 7200 : read : read cache amp html

Click here for more stories about Middlesex

Share this article now:
Show comments
Read more about Middlesex Surrey Cricket
Premier League Table
TeamPWDLFAGDPTS
CLiverpool38323385335299
2Manchester CityMan City382639102356781
3Manchester UnitedMan Utd381812866363066
4Chelsea382061269541566
5Leicester CityLeicester381881267412662
6Tottenham HotspurSpurs3816111161471459
7Wolverhampton WanderersWolves381514951401159
8Arsenal381414105648856
9Sheffield UnitedSheff Utd381412123939054
10Burnley38159144350-754
11Southampton38157165160-952
12Everton381310154456-1249
13Newcastle UnitedNewcastle381111163858-2044
14Crystal Palace381110173150-1943
15Brighton & Hove AlbionBrighton38914153954-1541
16West Ham UnitedWest Ham38109194962-1339
17Aston Villa3898214167-2635
RBournemouth3897224065-2534
RWatford38810203664-2834
RNorwich CityNorwich3856272675-4921
Scroll for more - Tap for full version

Subscribe to our Newsletter


Transfer Talk Daily
Match previews - twice weekly
Morning Briefing (7am UTC)
UC
Get the latest transfer news, match previews and news direct to your inbox!

Loading ...

Failed to load data.

La Liga Table
TeamPWDLFAGDPTS
CReal Madrid38269370254587
2Barcelona38257686384882
3Atletico MadridAtletico381816451272470
4Sevilla381913654342070
5Villarreal381861463491460
6Real Sociedad38168145648856
7Granada38168145245756
8Getafe381412124337654
9Valencia381411134653-753
10Osasuna381313124654-852
11Athletic Bilbao381312134138351
12Levante38147174753-649
13Real Valladolid38915143243-1142
14EibarEibar38119183956-1742
15Real Betis381011174860-1241
16AlavesAlaves38109193459-2539
17Celta Vigo38716153749-1237
RLeganes38812183051-2136
RMallorca3896234065-2533
REspanyol38510232758-3125
Scroll for more - Tap for full version
. . . . . . . . . . . . . . .
X

We value your privacy

A part of our GDPR compliance we need to ask for your consent. We and our partners use technology such as cookies on Sports Mole to personalise content and ads, provide social media features, and analyse our traffic. Click below to consent to the use of this technology on Sports Mole.